Delta Air Lines
Uniform Runway Reveal
Delta came to MKG for help unveiling their new Zac Posen and Lands’ End uniforms in a celebration that wowed Delta employees and press, while positioning Delta as the Future’s Airline. We created a visually stunning runway that blended fashion and travel, while also harnessing the social power of Delta’s employees.
Zac Posen kicked off the fashion show with a video announcement that was simulcast to key markets in employee break rooms and shared via Facebook Live to insure that it had a large reach outside the walls of the event. A projected back wall shifted between glimpses of the new collection as guests shared their experience socially,capturing a rejuvenated spirit with the unveiling of the uniforms.
As an added element of togetherness, the models chosen to show the above- and below- the wing designs were actual Delta employees giving the audience a real look at how the uniforms would be worn.
Guests could virtually try on the looks with 2-D interactive mirrors post show. Vignettes were featured to allow attendees to get a closer look at the uniforms within actual settings where they would be worn. Beyond the simulcast of the fashion show, employees had the chance to experience their new uniforms up-close at the unpacked trunk show.
Agency: MKG
