The Macallan
Rare Cask Launch
The Macallan invited guests to experience an evening of rarities through staged vignettes showcasing the journey of the cask and specific ‘rarities’ curated by the brand’s media partner, Cool Hunting. These rarities paralleled the journey touching on the exceptional
aspect of The Macallan Rare Cask itself.
The Macallan Rare Cask in partnership with Cool Huntings curated an event as part of its of cial launch in the United States through a series of experiences hosted at high profile venues across the country.
Upon entering the venue, guests were taken through a visual representation of the journey of the cask, followed by individually crafted lifestyle vignettes showcasing rare items, experiences, people, entertainment and moments. Each event hosted 50 - 100 attendees inclusive of media, trade and influencers.
Agency: TH Productions
