SHAKE SHACK MOBILE TOUR
VEHICLE PROPOSAL
A mobile unit design concept for a one-of-a-kind, completely customized, immersive experiences that truly brings Shake Shack to life on the road. Ensuring that the Shake Shack brand values are represented in every facet of the concept, from construction to activation. The mobile tour vehicle pushes the boundaries of a traditional food truck, transforming a traditional tour bus or RV into a completely unique, self-containted mobile restaurant. Whimsical elements create an ambiance that pays homage to the Madison Square Park location. Natural wood and hanging greenery juxtapose against a retro inspired silver facade. Fold-out outdoor dining and gaming tables invite customers to stay and enjoy the immersive experience at music festivals around the country.
Co Designed with Dustin Malstrom.
