KITH x BMW
Experience
In conjuncture with BMW’s launch of the New 4 Series Coupé, BMW has teamed up with a fashion designer for the first time ever, partnering with Kith, Ronnie Fieg’s brand that has in the past year worked with Russell Athletic, Nike, Calvin Klein and Asics. The collaboration between the two distinct brands birthed a limited edition BMW M4 Kith Edition and corresponding fashion collection of driving inspired clothing and accessories.
Kith approached us to create a showroom retail space, to highlight the new collection along with the new special edition vehicle, and a bespoke BMW E30, outfitted in Kith emblazoned leather seating and badging. The historic BMW icon alongside its new successor act as a focal point of the space, drawing guest in. Shoe-based art installations hang from above, and on the surrounding walls while wheels from each generation of the M3/M4 linage are highlighted showing the brands past and evolution. The fashion collection is featured on an “M” shaped product display and tiered lay-flat surfaces, adjacent to graphic panels featuring the schematics of both vehicles side by side.
Agency: MKG
