GOOGLE RETAIL TRAINING
PROPOSAL
We are all unique. You like cocktail sauce on your eggs and I like eggs in my cocktails. We each have our own combination of quirks that makes us, us. And it’s time we had technology that appreciates our differences. Google just gets it. With the power of Google Assistant, Google Home and Pixel 2 offer deeply personalized and useful experiences for each user. Less time dealing with clunky products that don’t understand us and more time being our wonderful, weird selves. To showcase Google hardware’s deep personalization, we’ll reimagine the homes of several notable personas and show how Google products help them through their days. With a series of partially enclosed vignettes that each focus on a different persona in a clever and playful way, we’ll show that Google Home is “at home in any room.”
The goal of the space is to demonstrate the magic of Google’s Home and Mobility products at retail conferences across the country. We will do this by creating a memorable, and uniquely Google, experience that’s modular enough to be executed across a variety of footprints. This will be a hands-on learning experience that features Google’s flagship hardware products to make a lasting impression on RSAs and break through the convention clutter with a meaningful and special experience. We aim to inspire attendees to share their experience and learnings from Google with their network.
Agency: MKG
